To "diversify" means; the process of expanding opportunities through additional market potential of an existing product. It could be achieved by entering into additional markets and/or pricing strategies. Often the product may be improved, altered or changed, or new marketing activities are developed. The planning process includes market research, product adaptation analysis and legal review.
We believe that product diversification does not contradict the wise old principle of "stick to your knitting". So we have diverse products but all in the context of SOA and micro services.